Sometimes it is not necessary to work in three dimensions to convey a message. For instructional animations like the one below that I did for Fender, using 2D animations combined with 3D renderings can be a quite effective way to go.
By combining the rendered IEM parts with animated line drawings, I helped Fender to show in a clear way how to install the newly released Pro Series IEMs.
Can I help you? Get in touch!
The great guys at KeyShot have picked the animation I did for Fender as the ‘Animation of the Week’. Here’s what they say:
“If you follow Esben Oxholm on Instagram or on the KeyShot Forum, you know he produces some amazing work using KeyShot and has done a lot of interesting experiments with different workflows that include KeyShot Animation. Recently, he shared a project done for Fender for the launch of theFender Pro In-Ear Monitors. You can see the renderings on the Fender homepage and the product page, but the animation is what took our breath away.”
Read the original article here and check out the animation I did below:
Animation created for Fender to promote their Pro In-Ear Monitors. A really great example showing the creative advantages of using computer graphics for moving product visualizations compared to traditional photography and filming.
Along with the animation I also did a couple of stills to be used on the Pro In-Ear Monitors website.
Please get in touch if you have got any questions or if have become inspired to do something like this the next time you are about to launch a new product. I’d be happy to chat with you about your project, clarify your needs and come up with a plan to meet your goals.
If your product comes in several colors, the typical way to communicate it is through still images. Each image showing each color configuration.
A different and more dynamic way to show it, is through animation. Either as a part of a longer product presentation animation or as a standalone looping gif.
I have created a few examples to show you what I mean:
The styles shown here is just a fraction of what is possible. If you have an idea that you want me to try out, please let me know.
I’ll be happy to have a chat with you.
I recently did this product animation of a sugar skull ring, including a tailor made soundtrack to really set the mood. Check it out:
Ring design and model by Nacho Riesco: http://www.nachoriesco.com/
Last week I did a visualization of the optical phenomenon known as “caustics”. It happens when rays of light gets refracted through a semitransparent object like glass, water, clear plastic etc. A well know example is the moving pattern of light on the bottom of a pool. I modeled a “stone” with Mudbox and rendered a simple animation using KeyShot. The guys at Luxion Inc. (makers of KeyShot) liked it so much that they made a blog post about it.
Let me know if you need any visualization where caustics would make a great effect. I.e. jewelry and glass objects.
Backlit buttons and icons seems to be a widely used design feature these days. Like anything else it’s no problem to visualize it. I did a quick example to show it.
Do you have any product concepts with backlit buttons that you need to have visualized? I’ll be happy to help you out. Don’ t hesitate to contact me.
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