G4S SMARTalarm Product Animation
Animation: Esben Oxholm
Umwelt was producing a TV-spot to promote the new G4S SMARTalarm products and asked me to do a short animation to be used in the beginning of the ad.
The products had to fly in randomly from behind the camera and settle nicely on a row while the green LED’s would light up. Through a couple of iterations with different speeds and movements we settled on a version where the re-designed control panel, the heart of the system, enters the frame alone for a while before the rest of the family drops in and completes the final layout.