G4S SMARTalarm Product Animation

Client: G4S
Agency: Umwelt
Animation: Esben Oxholm

Umwelt was producing a TV-spot to promote the new G4S SMARTalarm products and asked me to do a short animation to be used in the beginning of the ad. 
      The products had to fly in randomly from behind the camera and settle nicely on a row while the green LED’s would light up. Through a couple of iterations with different speeds and movements we settled on a version where the re-designed control panel, the heart of the system, enters the frame alone for a while before the rest of the family drops in and completes the final layout.

 

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