Lululemon Align @ MvsM

Client: Lululemon / ManvsMachine
Responsibilities: animation, simulation, shading, lighting.

ManvsMachine brought me on board to collaborate on a project for Lululemon. The task was to create a series of captivating visual metaphors for their flagship Align Pant leggings with the goal to embody the sensation of buttery-smooth, weightless, and comfortable movement.

The final edit is available here: https://www.instagram.com/man.vs.machine/reel/CvPnM17IXkD/

Below is a collection of dailies developed throughout the project.

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hello@esbenoxholm.dk

Esben Oxholm Freelance
Prins Valdemars Vej 31
5000 Odense, Denmark
VAT No. DK35737553