If your product comes in several colors, the typical way to communicate it is through still images. Each image showing each color configuration.

A different and more dynamic way to show it, is through animation. Either as a part of a longer product presentation animation or as a standalone looping gif.

I have created a few examples to show you what I mean:

The styles shown here is just a fraction of what is possible. If you have an idea that you want me to try out, please let me know.
I’ll be happy to have a chat with you.
Model: https://grabcad.com/library/fender-jazzmaster